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Moon Juice Redesign  

Moon Juice is a health, beauty and wellness brand that is a personal favorite of mine especially when it comes to skin care. Their Acid Potion exfoliator works wonders for acne prone skin, and restores your skin barrier. Moon Juice's visual branding is clean, simple and has a natural feel to it, but I wanted to focus on the "magical" aspect of their product. I also wanted to make it more appealing to teens and young adults by using a brighter color and bubbly type while also keeping that clean essence of the brand. For the logo, I wanted to give more emphasis on outer space to further expand on the magical theme. Since the original packaging was simple, I added more information sourced from their website that I would find helpful as a consumer.



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